The data from the report strongly supports a recommendation to focus on retaining potential students. Over the last 28 days, the site had 123,000 active users, with 104,000 being new users. This indicates that a large portion of traffic consists of first-time visitors, while only about 19,000 are returning users. The new vs. returning user chart shows new users consistently outnumbering returning ones, which suggests that many prospective students visit the website once but do not come back to continue the enrollment process. Additionally, the top landing pages, such as the \u201cSoar Higher\u201d page (95K views, 22.7% bounce rate) and the Home Page (77K views, 20.8% bounce rate), receive high traffic but have moderate bounce rates and an average engagement time of just 2 minutes and 9 seconds. This pattern implies that students are interested enough to visit but not to stay engaged. Furthermore, the majority of users, 111,000 out of 123,000, are classified as \u201cExternal (off campus),\u201d meaning they are likely prospective students rather than current ones. Without strong follow-up strategies, many of these visitors may leave and not return. Finally, with 23,000 mobile users, a poor mobile experience could also contribute to drop-offs. Together, these data points highlight a strong opportunity to implement retention-focused strategies such as personalized email reminders for applications, a more mobile-friendly application process, and clearer calls to action to bring prospective students back and guide them through the enrollment funnel.<\/p>\n","protected":false},"excerpt":{"rendered":"
The data from the report strongly supports a recommendation to focus on retaining potential students. Over the last 28 days, the site had 123,000 active users, with 104,000 being new users. This indicates that a large portion of traffic consists of first-time visitors, while only about 19,000 are returning users. The new vs. returning user […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":3,"footnotes":""},"categories":[16,15,14,7],"tags":[],"class_list":["post-139","post","type-post","status-publish","format-standard","hentry","category-civil","category-elec","category-it","category-stems"],"_links":{"self":[{"href":"https:\/\/rclark.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/posts\/139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rclark.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rclark.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rclark.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rclark.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/comments?post=139"}],"version-history":[{"count":2,"href":"https:\/\/rclark.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/posts\/139\/revisions"}],"predecessor-version":[{"id":148,"href":"https:\/\/rclark.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/posts\/139\/revisions\/148"}],"wp:attachment":[{"href":"https:\/\/rclark.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/media?parent=139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rclark.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/categories?post=139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rclark.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/tags?post=139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}