The report data reveals that the Student Portal and Login pages are among the most actively used sections of the website. The NWTC Student Portal received 9,500 views and 6,900 active users in the last 28 days, generating 185,000 events, while the Login page had 6,900 views and 232,000 events. Additionally, both pages have very low bounce rates, 7.9% for the Student Portal and 7.1% for the Login page, which indicates that students are not only visiting these pages regularly but are also interacting with the content and making multiple actions once logged in. This high level of engagement suggests that these pages serve as consistent points of contact for current students, making them ideal places to deliver important messaging. By using the Student Portal and Login pages to promote upcoming campus events, scholarship deadlines, tutoring services, advising sessions, and job fairs, NWTC can strengthen student involvement and encourage continued enrollment. This approach leverages existing traffic and behavior patterns to boost retention without the need for additional advertising, ensuring that opportunities and resources are visible where students are already active.