The data provides clear evidence to support implementing a geotargeted marketing strategy. The “Top Cities” report shows that a significant portion of website traffic comes from specific locations in Wisconsin and even Illinois. For example, Green Bay accounts for 24,000 active users, making it the largest source of website traffic. Other key Wisconsin cities include De Pere with 2,600 users, Appleton with 2,100 users, and Marinette with 1,600 users. These numbers indicate strong local engagement from communities near NWTC’s campuses. Additionally, Milwaukee contributes 3,300 users, and even Chicago provides 3,900 users, showing some interest beyond the local area. By tailoring content and campaigns to audiences in these key areas, the college can strengthen community connections, increase awareness of their programs, and boost enrollment among prospective students who are already demonstrating interest through website visits.